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HRAL News “HearAtLast to Develop 25 New Hearing Store Locations in

July 2, 2009 · Filed Under Stock Newsletters 

BIO

 

Willy Wizard

 

Presents

 


HearAtLast Holdings, Inc.











Stock Symbol : HRAL

 

 

HearAtLast Holdings, Inc.

 

News

 

HearAtLast=20
to Develop 25 New Hearing Store Locations in the USA and Canada


HearAtLast Holdings, Inc. (Pinks=
heets:
HRAL=20

News),=20
a leading provider of suitable affordable solutions to clients =
with=20
hearing needs in the billion dollar hearing loss market, announ=
ced=20
today it will be developing 25 new Hearing Store locations in=
=20
various markets in the USA and Canada. These new locations will=
be=20
by way of a joint venture agreement between certain Joint Ventu=
re=20
Partners and HearAtLast Holdings, Inc.

 

This development i=
s also=20
part of the new licensing plan previously released on June 19, =
2009=20
where HearAtLast announced that it would begin to license their=
=20
HearAtLast Hearing Store brand throughout North America. HearAt=
Last=20
will have a majority interest in the new Joint Venture location=
s and=20
will be managed by HearAtLast under their HearAtLast License.

"We believe t=
hat this=20
approach will empower our Company for rapid growth across the=
=20
country as well as enabling us to penetrate the vast USA and=20
European markets," stated Matthew Sacco, CEO of HearAtLast=
Holdings,=20
Inc. Mr. Sacco further commented that the Joint Venture Plan fo=
r=20
these 25 locations has been designed in a way that will have li=
ttle=20
to no dilution in the Company as well as accommodating the nume=
rous=20
requests the Company receives in Joint Venture interests for=20
development of their Hearing Stores. "We receive numerous =
requests=20
from potential customers, not only from Canada but also from th=
e USA=20
and Europe asking when we will be developing in their areas. Al=
ong=20
with this, we also field inquiries from potential qualified bus=
iness=20
partners expressing interest in opening up new Hearing Stores a=
nd=20
using our expertise in managing these stores," commented M=
r. Sacco.

"In late Apri=
l of this=20
year, HearUSA Inc. announced that they had sold 23 of their Ont=
ario=20
locations for USD$23.7M. Our goal is to have 85 HearAtLast Stor=
es=20
opened within our Wal-Mart models and by licensing and opening =
up=20
new locations together with our Joint Venture Partners; this wi=
ll=20
help us supercede the century mark which will ultimately create=
=20
value for our shareholders," stated Mr. Sacco.

HearAtLast Focuses=
on=20
Hearing Store Platform

Over the past seve=
ral=20
months HearAtLast has transformed its clinics located in select=
=20
Wal-Mart stores throughout Canada into hearing boutiques, with =
the=20
latest in amplified telephones, alarm clocks, wireless headphon=
es=20
and accessories for both the hearing and visually impaired.

This model that is=
poised=20
to attract attention with the masses walking by our storefront=
=20
locations will simply heighten awareness to lifestyle-oriented=
=20
offerings. For too long consumers have not had access to this w=
ide=20
array of assistive listening devices at the retail level.

About HearAtLast

HearAtLast Holding=
s, Inc.=20
is a Nevada corporation that owns and operates its wholly-owned=
=20
subsidiary of hearing stores co-located within select Wal-Mart=
=20
stores throughout Canada. Their chain of hearing stores special=
izes=20
in the sale of digital hearing aids and testing services. The=
=20
Company is the affordable hearing solution for Canadians, combi=
ning=20
the most sought after retail space in North America with conven=
ience=20
and location. HearAtLast provides State of the Art Hearing Test=
ing=20
and Dispensing services to individuals with all types of measur=
able=20
hearing loss.

HearAtLast facilit=
ies sell=20
a selection of high quality brand name hearing aids and also of=
fer=20
complimentary screening tests, clinical hearing tests, high end=
ear=20
buds and assistive listening devices. The Company’s mission is =
to=20
consolidate the highly fragmented hearing services industry whi=
le=20
providing unparalleled service to the estimated 30+ million hea=
ring=20
impaired individuals throughout North America. After a prescrip=
tion=20
is approved, the independent on-site audiologists and hearing a=
id=20
practitioners at HearAtLast utilize a refined process to dispen=
se=20
the latest in Name Brand digital hearing aids.

For more informati=
on please=20
visit


www.hearatlast.com

Safe Harbor=

Statements about t=
he=20
Company’s future expectations and all other statements in this =
press=20
release other than historical facts, are "forward-looking=
=20
statements" within the meaning of Section 27A of the Secur=
ities Act=20
of 1933, Section 21E of the Securities Exchange Act of 1934, an=
d as=20
that term is defined in the Private Securities Litigation Refor=
m Act=20
of 1995. The Company intends that such forward-looking statemen=
ts be=20
subject to the safe harbors created thereby.

The above informat=
ion=20
contains information relating to the Company that is based on t=
he=20
beliefs of the Company and/or its management, as well as assump=
tions=20
made by any information currently available to the Company or i=
ts=20
management. When used in this document, the words "anticip=
ate,"=20
"estimate," "expect," "intend," &=
quot;plans," "projects," and similar=20
expressions, as they relate to the Company or its management, a=
re=20
intended to identify forward-looking statements. Such statement=
s=20
reflect the current view of the Company regarding future events=
and=20
are subject to certain risks, uncertainties and assumptions,=20
including the risks and uncertainties noted. Should one or more=
of=20
these risks or uncertainties materialize, or should underlying=
=20
assumptions prove to be incorrect, actual results may vary=20
materially from those described herein as anticipated, believed=
,=20
estimated, expected, intended or projected. In each instance,=
=20
forward-looking information should be considered in light of th=
e=20
accompanying meaningful cautionary statements herein. Factors t=
hat=20
could cause results to differ include, but are not limited to,=
=20
successful performance of internal plans, the impact of competi=
tive=20
services and pricing and general economic risks and uncertainti=
es.


Contact:


Investor Relations:
HearAtLast Holdings, Inc.
Aldo Rotondi
416-436-3795
investorrelations@hearatlast.com

 

 

HearAtLast Holdings, Inc (HRA=
L)

HearAtLast Holdings, Inc. is a hearing aid reseller to hearing impaired=
=20
individuals.


Price

.06=



Market Capitalization


$6.18M



Est Float

18.=
1M



Outstanding Shares

98.=
1

M



Exchange


OTC
.PK

HearAtLas=
tHoldings,=20
Inc.
6543 Mississauga Rd.
Mississauga, ONT L5N 1A6
Canada



http://www.hearatlast.com

 

Com=
pany=20
Highlights

HearUSA, Inc. owns centres th=
at=20
provide a range of hearing aids. While the centers may order a hearing =
aid=20
from any manufacturer, the majority of the hearing aids sold by the cen=
ters=20
are manufactured by Siemens Hearing Instruments, Inc. (Siemens) and its=
=20
subsidiaries, Rexton and Electone. AMEX: EAR  Recent Price: $.1=
0

Sonic Innovations, Inc. is a hearing aid company focused on the therape=
utic=20
aspects of hearing care. The Company designs, develops, manufactures an=
d=20
markets digital hearing aids. It has developed digital signal processin=
g (DSP)=20
technologies based on an advanced understanding of human hearing. NA=
SDAQ:=20
SNCI Recent Price: $.87

Hearing impairment has become the number one chronic physical disabilit=
y.=20
There are approximately 21 million hearing impaired persons in North=20
America, of these, 14.4 million could benefit from the use of a hearing=
aid.

One in every ten (28 million) Americans has hearing loss.

 

 



Current Projects

H=
earAtLast=20
Opens 27th Location in the Core of Canada’s Largest City

HearAtLast Holdings Inc.recently announce dthat today it opened its 27t=
h=20
hearing aid clinic located at the Dufferin Mall, within the newly renov=
ated=20
Wal-Mart, at Toronto, Ontario. This newest location is situated in a de=
nsely=20
populated diverse community in a Mall that has been established for ove=
r 50=20
years. This new addition to the HearAtLast family is expected to be a m=
ajor=20
success. HearAtLast is confident that the community made up of baby boo=
mers=20
and alike will all benefit from their NO Charge hearing assessments,=20
virtually invisible hearing aids, state of the art MP3 earbuds and assi=
stive=20
listening devices.
 

HearAtLast to Open =
Three=20
More Retail Locations

HearAtLast Holdings, Inc. continued its Canadian expansion with the ope=
ning=20
of three new HearAtLast "The Hearing Store" locations during =
the month of=20
January 2009. All three locations are in Ontario, Canada located within=
=20
select Wal-Mart locations. Strong retail sales at most existing locatio=
ns=20
supports and necessitates the need to expand in these difficult economi=
c=20
times. The new locations will strengthen their presence in Southern Ont=
ario,=20
Canada’s most densely populated region. The Company’s mission is to pro=
vide=20
unparalleled service to the estimated 30+ million hearing impaired=20
individuals throughout North America.
 

 



Company Overview

 

HearAtLast Ho=
ldings,=20
Inc. (OTC.PK: HRAL)

HearAtLast offers state-of-the-art hearing solutions using th=
e=20
latest in clinical testing equipment to pinpoint hearing loss=
.=20
They offer a wide variety of brand name high quality digital=
=20
hearing aids including open fit and PAC (Post Auricular Canal=
)=20
units at extremely competitive prices. Upon completion of a=
=20
clinical assessment and approval from a third party signing=
=20
authority or administrator, their licensed professional staff=
of=20
audiologists are able to dispensehearing aids in "about =
an=20
hour."HearAtLast is conveniently located in select Wal-M=
arts in=20
Canada.

Hearing loss is one of the most prevalent chronic conditions =
in=20
North America, affecting nearly 40 million people, 28 million=
of=20
whom are over the age of 45. The numbers are increasing=20
significantly due to the aging baby-boomer population, MP3=20
players, and environmental noise. Fortunately 90% of hearing =
loss=20
can be helped with hearing instruments. Yet astonishingly, le=
ss=20
that 20% of those who could benefit from a hearing aid actual=
ly=20
use one. This means that over 75% of those who could possibly=
=20
benefit from a hearing aid are missing the important sounds o=
f=20
life and are having difficulties in their communication with=
=20
others.

All of HearAtLast hearing instruments are Name Brand,=20
state-of-the-art digital devices, approved for dispensing in =
North=20
America. Retail selling prices for hearing instruments are se=
t and=20
regulated in many instances by provincial authorities, as in=
=20
Ontario by the ADP. HearAtLast provides our clients that deal=
with=20
hearing loss with suitable affordable solutions to their hear=
ing=20
needs. We offer a wide spectrum of products, from digital=20
programmable instruments to assistive listening devices. Ther=
e are=20
several different styles of hearing instruments, all of which=
are=20
available at our conveniently located HearAtLast the Hearing =
Store=20
locations.

Behind-the-Ear (BTE)

Behind-the-Ear (BTE) hearing instruments fit comfortably and=
=20
snuggly behind your ear. BTEs are attached to a custom earpie=
ce=20
molded to the shape of your outer ear. They are the most vers=
atile=20
hearing instruments, with models that can aid people with all=
=20
types of hearing loss =96 from mild to severely profound. For=
=20
children, BTEs are most often recommended since the earpiece =
can=20
be easily changed to accommodate their growing ears, and can =
be=20
connected external devices, which can assist them in the=20
classroom.

BTEs can be connected to other sound sources such as televisi=
ons=20
and infrared listening systems. Infrared listening systems ca=
n be=20
helpful in public gatherings and for children in school. Volu=
me=20
control and other listening adjustments can be made manually =
or=20
determined automatically by your BTEs, offering you the most=
=20
control over your own hearing instruments. Your Hearing Care=
=20
Professional can help you decide what type and style hearing=
=20
instrument is best for you and your hearing needs.

Benefits at a glance:

Most versatile to address all types of hearing loss from mild=
to=20
severely profound
Capable of being attached to external sound sources
Automatic or manual controls
Available in a range of fun, fashion colors as well as those =
to=20
match hair or skin tone

Open Fit Behind-the-Ear

Unlike BTEs which utilize a custom molded earpiece, Open Ear =
BTEs=20
are small, sleek hearing instruments that attach to ultra-thi=
n,=20
almost invisible tubing and soft, comfortable tips that are=
=20
inserted into your ears. A common complaint of hearing instru=
ment=20
wearers is the feeling of their ears being plugged up. This i=
s=20
known as occlusion and is caused by the earmold or custom=20
instruments being placed into the ear. By utilizing special t=
ubing=20
and tips, Open Ear BTEs dramatically reduce occlusion by crea=
ting=20
a more comfortable listening experience

Open Fit BTEs do not require ear impressions, and therefore y=
ou=20
may be able to be tested and fit in one appointment. The flex=
ible=20
tips are available in various sizes for you and your Hearing =
Care=20
Professional to choose from, ensuring optimal comfort. Since =
Open=20
Ear BTEs have no visible controls, they function automaticall=
y and=20
are easy to wear and use. Your Hearing Care Professional can =
help=20
you decide what type and style hearing instrument is best for=
you=20
and your hearing needs.

Benefits at a glance:

Small, ergonomic design
Reduces occlusion
Automatic controls

In-the-Ear (ITE)

In-the-Ear (ITE) hearing instruments are custom made to fit w=
ithin=20
the concha =96 the indented, bowl-like outer portion of your =
ear.=20
ITEs are the most widely recommended hearing instrument style=
for=20
adults because of their design and control options. Custom he=
aring=20
instruments are not usually recommended for children since th=
eir=20
ears are continually growing.

ITE hearing instruments are made to fit your unique ear shape=
.=20
Because of their size, ITEs can have many features and option=
s=20
that make wearing hearing instruments more comfortable and=20
user-friendly. They may have controls for manual adjustment o=
f=20
volume or special listening program, or these features many=
=20
function automatically =96 giving you the option of how much =
or how=20
little you control your instrument.

Of the custom instruments, ITEs can help the widest variety o=
f=20
hearing loss. Your Hearing Care Professional can help you dec=
ide=20
what type and style hearing instrument is best for you and yo=
ur=20
hearing needs.

Benefits at a glance:

Most widely recommended custom instrument
Custom-designed fit to your unique ear size and shape
Automatic or manual controls
Available in a range of shades to match skin tone

Completely-in-the-Canal (CIC)

Completely-in-the-Canal (CIC) hearing instruments are the=20
smallest, custom-designed hearing instruments. Hidden in the=
=20
shadow of your ear canal, they fit deep inside your ear and a=
re=20
virtually invisible. Siemens Micro-CIC is the smallest CIC=20
available today.

CIC hearing instruments are created to fit your unique ear sh=
ape.=20
Due to their small size, CIC hearing instruments don’t usuall=
y=20
have any manual controls, so all features and functions are=
=20
programmed to perform automatically =96 making them easy to u=
se and=20
comfortable to wear.

CICs are aesthetically pleasing, and can help a variety of he=
aring=20
losses. Your Hearing Care Professional can help you decide wh=
at=20
type and style hearing instrument is best for you and your he=
aring=20
needs.

Benefits at a glance:

Almost invisible when worn
Custom designed to fit your unique ear size and shape
Completely automatic

Post Auricular Canal

Post Auricular CanalPhysically, the PAC hearing instrument do=
esn’t=20
look like a traditional hearing aid. In fact, its innovative,=
=20
low-profile design makes it virtually invisible from any angl=
e.=20
Which, from a cosmetic perspective, is exactly the point, rig=
ht?

Yet, that’s just the beginning. InFocus separates the digital=
=20
sound processor from the speaker, and then properly positions=
the=20
speaker inside the ear canal to create an exclusive coupler e=
ffect=20
not available elsewhere.

The sound processor is connected to the speaker using a=20
translucent wire that runs through a micro-thin tube designed=
to=20
follow the natural contours of your ear.

The speaker is held in position using an acoustically enginee=
red=20
Ultra Soft Tip, which gently seals the canal without=20
occlusion-effect. This dynamic seal, which is designed to mov=
e=20
with the ear canal, also eliminates feedback and other bother=
some=20
background noise.

Integrated with the power and performance of the most advance=
d=20
digital technology available, it is this unique coupler effec=
t=20
that ensures superior sound quality, speech clarity, comfort =
and=20
cosmetic appeal.

Last, but not least, every SeboTek PAC Voice-Q hearing instru=
ment=20
is designed to operate using a #13 battery, which is easy to=
=20
handle for those with dexterity issues, yet offers dramatical=
ly=20
longer battery life.


LEADERSHIP

Matthew Sacco
Chief Executive Officer

Mr. Sacco founded Atlast in June 2003. As CEO of the Company,=
Mr.=20
Sacco is responsible for seeking new related business=20
opportunities. Mr. Sacco works closely with the president and=
the=20
Atlast medical directors to ensure a complete and comprehensi=
ve=20
roll out of new locations. Mr. Sacco has more than 30 years’=
=20
experience in construction development and international busi=
ness=20
development, primarily in the Caribbean . During the past fiv=
e=20
years, Mr. Sacco has devoted his time, effort and financial=
=20
resources to the ever-expanding hearing aid industry along wi=
th=20
developing the business operations of HearAtLast. He is=20
instrumental in the establishment of the corporate head offic=
e=20
located at 6543 Mississauga Road


Mr. Robert J. Oswald

President

Robert J Oswald is a veteran of the hearing health care indus=
try=20
with over 20 years of experience in Senior Management, and=20
President of ASSI. He has been Involved directly in all aspec=
ts of=20
this unique industry; hearing aid manufacturing, hearing=20
conservational acoustics, clinic management, business develop=
ment=20
and marketing. As a founder of HearAtLast he brings a vast ne=
twork=20
of strategic partners from the manufacturing sector and heari=
ng=20
Instrument specialist areas. Robert is a dynamic hands-on lea=
der=20
with exceptional presentation and people skills.


Peter Wanner

Chief Financial Officer

Peter Wanner, Director, CFO & Secretary, 53 years of age =
-Mr.=20
Wanner has been a self-employed Certified General Accountant =
and=20
business consultant since 1990. During this time period he ha=
s=20
undertaken several interim-Chief Financial Officer assignment=
s and=20
served as a consultant for clients in the airline, software,=
=20
wholesale distribution, manufacturing and tour operation=20
industries. In these capacities, he assisted in the going pub=
lic=20
transactions of several companies in the United States , incl=
uding=20
Aviation Distributors, Inc., Integrated Data Systems Inc.,=20
D’Angelo Brands, Inc., Southborough Ventures, Inc., as well a=
s=20
several private placements for various companies in Canada . =
From=20
1983 to 1990, Mr. Wanner was the Vice-President-Controller fo=
r=20
Worldways Canada Ltd., which was then Canada ’s third largest=
=20
airline.

Most recently, Mr. Wanner acted as Secretary, Chief Financial=
=20
Officer and Director of Trophy Capital Inc., Ribbon Capital I=
nc.,=20
and Scorpio Capital Inc., all capital pool companies listed o=
n the=20
TSX Venture Exchange and all having recently completed their=
=20
Qualifying Transactions. Mr. Wanner currently also serves as =
a=20
Director of First National Power Corp.


Preston Shea

Counsel General

Mr. Shea combines a broad perspective of legal experience wit=
h a=20
consummate entrepreneurial background. Mr. Shea is qualified =
to=20
practice law in both Canada and the United States and served =
as a=20
Diplomat for the Government of Canada at the Canadian Consula=
te,=20
Los Angeles . His law practice experience includes=20
Corporate-Commercial matters, NAFTA, Commercial Real Estate,=
=20
Securities, and Canada/U.S. Immigration law with offices in b=
oth=20
Arizona and Ontario , Canada .

Mr. Shea’s association with the Government of Canada included=
=20
appointments as the Chief of Staff, Federal Minister of the=
=20
Environment, Special Assistant, Federal Minister of Internati=
onal=20
Trade, and Senior Investment Advisor, Canadian Consulate, Los=
=20
Angeles .

Preston has acted as both in-house legal counsel and a senior=
=20
business executive for corporations in a wide range of indust=
ries=20
that span the retail, aerospace, commercial leasing, real est=
ate,=20
construction and development, international trade, and brewer=
y=20
sectors. This experience includes extensive work on internati=
onal=20
business matters with partners and suppliers in Russia , Chin=
a ,=20
Germany , Australia , Canada and the United States .

Mr. Shea has held senior executive positions with Studio One=
=20
Media, Inc., Global Heat Transfer Ltd., Alberta, StarEnvirote=
ch=20
Inc., California, Parliament Construction Ltd., Michigan,=20
Telephone Network Services, Inc., Toronto, Trans Continental=
=20
Trading, Inc., Phoenix and The Imperial trust Company, Montre=
al=20
and exercised Board of Director responsibilities with several=
of=20
those organizations. His unique balance of business acumen an=
d=20
legal training coupled with significant domestic and internat=
ional=20
business experience, allows him to play a leadership role in =
the=20
development and administration of diverse business projects,=
=20
strategic relationships, and transactions with global partner=
s.

 

 


News Headlines

HearAtLast to Develop 25 Ne=
w Hearing=20
Store Locations in the USA and Canada
 =20
Marketwire  (Thu 9:54pm)

HearAtLast Establishes Advi=
sory=20
Board to Manage Growth Opportunities and Appoints First Two Members 
Marketwire&nbs=
p; (Tue,=20
Jun 30)

HearAtLast Exclusive Distri=
butor of=20
World’s Smallest Standard Fitted CIC Hearing Aid
 =20
Marketwire  (Mon, Jun 29)

HearAtLast to Launch Exclus=
ive=20
Groundbreaking Neuro-Compensator(TM) Technology Hearing Aids From=20
VitaSound
&=
nbsp;=20
Marketwire  (Fri, Jun 26)

HearAtLast Continues Upward=
Sales=20
Trend in the Billion Dollar Hearing Industry With a Record 35% Sales=
=20
Increase for Current Month
 =20
Marketwire  (Wed, Jun 24)

HearAtLast to License HearA=
tLast=20
Hearing Store Brand Throughout North America’s Billion Dollar Hearing=
=20
Market
&nbs=
p;=20
Marketwire  (Fri, Jun 19)

HearAtLast Combats Hearing =
Loss=20
Epidemic With Future Sonics Atrio Ear Buds
 =20
Marketwire  (Wed, Jun 17)

HearAtLast Completes Latest=
Round of=20
Financing and Converts $2 Million of Debt Into Preferred Series ‘B’ S=
hares
 
Marketwire&nbs=
p; (Fri,=20
Jun 12)

HearAtLast Completes Latest=
Round of=20
Financing and Converts $2 Million of Debt Into Preferred Series ‘B’ S=
hares
 =20
Marketwire  (Fri, Jun 12)

HearAtLast Benefits from Wa=
l-Mart’s=20
New Medical Clinic Expansion with Two New Store Openings
 =20
PR Newswire  (Thu, Jun 4)

 


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2 Responses to “HRAL News “HearAtLast to Develop 25 New Hearing Store Locations in”

  1. Securities » Press Release :: Michael Jackson Photographer Kevin Mazur Shares ... on July 3rd, 2009 6:12 am

    [...] HRAL News “HearAtLast to Develop 25 New Hearing Store Locations in …of 1933, Section 21E of the Securities Exchange Act of 1934, an= d as=20 that term is defined in the Private Securities Litigation Refor= m Act=20 of 1995. The Company intends that such forward-looking statemen= ts be=20 … [...]

  2. Global Hearing Services on July 3rd, 2009 2:17 pm

    I’m keeping an eye on these guys

    Rick

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