SALN “Salon City, Inc.”
BIO
Willy Wizard Presents
Salon City, Inc.
Stock Symbol : SALN
SALON CITY, INC. (OTC.PK: SAL=
N)
Salon City, Inc=92s. publishes Salon Citymagazine, where Life is Beauti=
ful(SM).=20
It is distributed nationally by Time/Warner Retail, a Time Warner Compa=
ny,=20
and by Kable Distribution Services, an AmRep company, internationally.
Price
.04=
Market Capitalization
$727K
Est Float
NA
Outstanding Shares
9.9=
M
Exchange
OTC.PK
Salon City, Inc.
909 N. Palm Avenue
Suite 311
West Hollywood, CA 90069
Phone: 310-358-9017
Fax: 310-358-9015
www.salo=
ncity.com
Com=
pany=20
Highlights
=95 Imagine=
Media, Ltd.=20
(Media) designs, publishes and distributes the magazine, Image Magazine=
(the=20
Magazine) as a monthly guide and entertainment source for readers from =
the=20
ages of 21-40 who are on the go and in search of the best things to do =
and=20
see, along with the best music to hear in the Denver, Colorado region. =
The=20
magazine covers nightlife, music, style, food and art and sells adverti=
sing=20
to businesses within such genres. Image magazine is a pocket-sized,=20
full-color and assemblage of information distributed at nearly 500=20
establishments. It also illustrates people, places and specific events =
from=20
within these genres. OTCBB:IMLE Recent Price: $.110
=95 PRIMEDIA Inc. (PRIMEDIA) is an integrated media company that publis=
hes and=20
distributes advertising-supported print and online consumer guides prim=
arily=20
for the apartment and other rental property sectors of the residential =
real=20
estate industry. The Company=92s print and online guides are provided f=
ree of=20
charge to end users. NYSE:PRM Recent Price:$1.85
Current Projects
Salon City Magazine=
=20
Spotlights Metropolis Salon & Spa at Press Party in Princeton, NJ
Salon City, Inc., an emerging media company, lifestyle brand and publis=
her=20
of its flagship publication Salon City magazine, recently announced tha=
t one=20
of its newest recipients of Salon City’s HOT 100 Salons in America woul=
d be=20
honored at a special press party being held at Metropolis Salon & S=
pa, in=20
Princeton, New Jersey. Metropolis’ press party is supported by Salon Ci=
ty=20
Network distributor, Emiliani Beauty and L’Oreal Professionnel, and inv=
ited=20
VIP guests are attending from New Jersey and as far as California, incl=
uding=20
Salon City’s President & CEO, Steven Casciola.
Salon City Magazine =
Announces=20
Its Latest HOT 100 Salons in America
Salon City, Inc. recently announced its editors’ choice for the HOT 100=
=20
Salons in America for summer 2009. The company’s highly anticipated HOT=
100=20
Salons ratings are an exclusive brand and feature of Salon City Magazin=
e.=20
Selected salons are chosen from an overall industry base of nearly 250,=
000=20
salons in the country. Steven and Annie Casciola, Salon City founders a=
nd=20
publishers and editors of the magazine, recently reported the news thro=
ugh=20
Salon City’s Net News; the electronic media platform for the magazine t=
hat=20
goes out to over 100,000 influential viewers each month.
Company Overview
Salon City, Inc.=
(OTC.PK:=20
SALN)
Salon City, Inc. is an emerging public company (OTCBB: SALN) =
in=20
the media, publishing and lifestyle sector. Salon City is the=
=20
first publicly traded media, marketing and distribution compa=
ny in=20
the history of professional salon industry worldwide. Salon C=
ity=20
creates, brands and distributes information and content. It’s=
=20
current distribution channels are consumer, B2B and direct. I=
t=20
uses digital, online, mobile and print mediums to deliver uni=
que=20
Beauty Entertainment, publications, products and services. It=
=20
markets and brands products through its award-winning web sho=
w,=20
online, mobile and digital delivery system, salon network and=
new=20
media. The company’s largest future revenues may come from ne=
w=20
products that have yet to be created or released.
Salon City is on the verge of cornering the new media market =
in=20
the salon industry by capitalizing on revolutionary technolog=
y and=20
media developments. Salon City offers media benefits that nur=
ture=20
an ever-growing market, and delivers an enormous amount of=20
business management experience in developing both media and=
=20
content for the salon industry.
Salon City magazine, where Life is Beautiful(SM), is distribu=
ted,=20
retailed and sold nationally and internationally into select=
=20
salons and on newsstands and bookstores. As an emerging media=
=20
company for beauty entertainment and a lifestyle brand for fu=
ture=20
products and services, they want to appeal to a global audien=
ce of=20
consumers who want to be empowered to lead a healthier, more=
=20
positive lifestyle.
From their inception in 1997, known then as Salon City Press =
Club,=20
they have published print and online media, most notably thro=
ugh=20
their trade publication Salon City Star magazine. In March 20=
07,=20
they re-positioned the six-year old professional trade public=
ation=20
( Salon City Star ) to the new web site, and then launched th=
e=20
first edition of the 100% consumer-focused publication, Salon=
City=20
. Through 2008, the company was still in the introductory sta=
ges=20
of establishing the magazine=92s presence in retail stores an=
d in=20
select salons.
To reach consumers, many of whom are the end-users for salons=
and=20
spas, the company decided to sell the print version of Salon =
City=20
magazine to parallel distribution channels consisting of the=
=20
professional salon and retail newsstand market. The advantage=
of=20
having both markets available to the company is that it allow=
s=20
them to maximize and safeguard the branding and exposure for =
Salon=20
City=92s name and products. To increase their international r=
each,=20
they are distributing the magazine in selected newsstands and=
=20
markets. Salon City magazine=92s reach now extends to booksto=
res and=20
newsstands throughout the USA and Canada, and in additional=
=20
locations internationally, including, but not limited to,=20
Australia, Dubai, Germany, Hong Kong, Italy, Mexico, New Zeal=
and,=20
Singapore and the United Kingdom. The company=92s aim in 2009=
is to=20
service the most profitable markets and achieve the greatest=
=20
amount of exposure.
THE MANAGEMENT
Salon City’s management, reputation and multi-media marketing=
=20
skills are considered to be creative, unique and able to gene=
rate=20
disruptive technology advancements in the market and industry=
.
THE MARKET POSITION
Salon City is the only company in this unique position to=20
collectively market and brand the $100 Billion dollar profess=
ional=20
salon industry. Its flexibility is a key strength in the emer=
ging=20
stage of its growth.
SCALABLE REVENUE MODE
Revenues are based on branding partnerships, advertising,=20
sponsorships, newsstand sales, salons and salon customers.=20
Scalable revenues will be derived from sustained memberships,=
=20
licensing fees and product sales associated with Salon City’s=
=20
network of independent salons and involved clients.
THE MARKET ADVANTAGE
Salon City is firmly entrenched in a continuously expanding,=
=20
recession-strong market ( personal health and beauty professi=
onals=20
and salons can’t have their jobs shipped overseas ) of 250,00=
0=20
domestic beauty salons. Salon City is in a class of its own; =
the=20
company owns it’s own media, network, content and distributio=
n. In=20
short, a complete circle from beginning to end-user. Because =
Salon=20
City has its own distribution, it can retail direct to consum=
ers=20
with its network and market though its media. Salon City will=
be=20
aggregating and collectively marketing the influential 60% of=
=20
independent salons with its media and distribution products.
THE SALON CITY NETWORK
Salon City owns its own professional salon distribution chann=
el=20
that can retail Salon City’s brands of products and services =
Salon=20
City is set to license a ‘HOT 100′ ‘network of independent sa=
lons"=20
that are marketed under the Salon City umbrella brand ‘Salon =
City’=20
and has the ability to attract millions of consumers to its=
=20
network, generating valuable retail intelligence.
THE RAMP UP
Salon City has strong ties in the professional salon industry=
. The=20
company aims to further reach, unite and collectively brand t=
he=20
250,000 independent salons with Salon City’s partnered produc=
ts=20
and services and media. Salon City’s business model is about =
to=20
move into a breakout phase status after nearly three years of=
=20
foundation-building and by setting the stage as both an emerg=
ing=20
and reporting public company.
LEADERSHIP
Steven Casciola, CEO, President, CFO
Annie Casciola, Vice President, Secretary, Treasurer, Dir.
News Headlines
Salon City and Great Lengths Ink Deal for Multi-Media Branding Campai=
gn =20
Marketwire (Fri, Aug 28)
AnnaLynne McCord of "90210" Sizzles on Cover of Salon City’=
s Premiere=20
Issue of Beauty Entertainment Magazine =20
Marketwire (Mon, Aug 24)
Salon City and Farouk Systems Sign Contract Following Grand Opening =20
Marketwire (Thu, Aug 20)
Salon City’s Beauty Entertainment Magazine Set to Debut Premiere Issu=
e =20
Marketwire (Thu, Aug 13)
Salon City Magazine Spotlights Metropolis Salon & Spa at Press Pa=
rty in=20
Princeton, NJ Marketwire =
; (Thu,=20
May 28)
Salon City Magazine Says Kris Allen’s ‘Heartfelt’ and Adam Lambert’s =
‘Glam=20
Rock’ Personas Can Unite to Brand ‘America’s New Image’ to the World =20
Marketwire (Fri, May 22)
SALON=20
CITY INC Financials EDGAR Onl=
ine=20
Financials (Thu, May 21)
Salon City Magazine Announces Its Latest HOT 100 Salons in America =20
Marketwire (Tue, May 19)
Salon City Files Form 15 to Terminate SEC Reporting Obligations =20
Marketwire (Mon, May 18)
Salon City Files 8-K Reporting Termination of Placement Agent Agreeme=
nt=20
With Capital Growth Resources =
=20
Marketwire (Fri, Apr 24)
Disclaime=
r & Release of=20
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TE: WillyWizard.com=20
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The Publi=
sher has=20
been compensated two thousand dollars by Oceaninc for a one wee=
k =20
(8/31 – 9/05) SALN image marketing advertisement
=09=09=09=09
=09=09=09=09Sec=
tion=20
17 of the Securities Act of 1933, which covers Fraudulent I=
nterstate=20
Transactions, and specifically 17-(b) which reads as follow=
s:
=09=09=09=09
=09=09=09=09&qu=
ot;Use=20
of interstate commerce for purpose of offering for sale. It=
shall=20
be unlawful for any person, by the use of any means or inst=
ruments=20
of transportation or communication in interstate commerce o=
r by=20
the use of the mails, to publish, give publicity to, or cir=
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tter,=20
investment service, or communication which, though not purp=
osing=20
to offer a security for sale, describes such security for a=
consideration=20
received or to be received, directly or indirectly, from an=
issuer,=20
underwriter, or dealer, without fully disclosing the receip=
t,=20
whether past or prospective, of such consideration and the =
amount=20
thereof"
=A92000-2009 WillyWizard.com llc
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